The hottest way to find embedded software

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The way to search for embedded software

"among the top 10 software enterprises in China in 2006, we can see that there are 6 embedded software enterprises!" As the Secretary General of the embedded branch of China Software Industry Association, guochunxue has a more unique feeling about this group of figures. At the same time, the sudden rise of ZTE, Huawei and other enterprises and the market share of embedded software of up to 100 billion yuan each year have made embedded software quickly move from the back of hardware to the front of pressing the "detection" key. According to CCID data, the total sales of embedded software in China reached 146.16 billion yuan in 2006, compared with 106.14 billion yuan in 2005 and 75.12 billion yuan in 2004. Embedded software maintained an annual growth momentum of nearly 40%. Compared with outsourcing, middleware, application software and other industries supported by national policies, the development path of embedded software is full of thorns

seeking the benefits of policy

due to the rapid development of the embedded software market, embedded software has gradually become the backbone of China's software industry, but facing such a difficult task, embedded software seems to lack enough "care"

at present, we have not formed a unified understanding of embedded software, especially the lack of scientific calculation standards. Although the notice on several policies of value-added tax has restored the policy of value-added tax rebate for independent embedded software, some embedded software products bundled with hardware still cannot enjoy the software tax rebate policy

the introduction of the "document 18" supporting policy for software and integrated circuits has made software enjoy preferential policies to a certain extent. However, embedded software, as a product form with a relatively close combination of software and hardware, is difficult to separate from hardware, and it is difficult to define the software and hardware ratio, which hinders embedded software from enjoying the support of this policy

so far, only some software components that are relatively easy to be separated from hardware and listed in the classification catalogue can enjoy preferential treatment according to a certain formula, while embedded software and IC design independently developed and used by many enterprises are not included in the classification catalogue of software products. Nevertheless, the potential of these two products in China's market is further increasing, and their driving effect has also been obvious, which has contributed to the embedded software becoming an important supporting force to promote the development of China's software industry

the key to find applications

for embedded software that is highly dependent on the overall industrial chain, breaking away from the infancy of the laboratory will become the key to the leapfrog development of embedded software

"the development of embedded system should be a random state to meet the multi-level and diversified needs of users. It should not be just the 'taking doctrine' of overall acceptance. China has its own special national conditions and can rely on the advantages of large-scale manufacturing to find its own way." Most domestic hardware manufacturing enterprises devote part of their energy to software, while most of the embedded software research and development in India, Ireland, Europe and the United States and other countries are commissioned to undertake processing at home and abroad, and the enterprises themselves do not carry out embedded software Mosaic work. Guo Chunxue said, "this involves the division of labor in the industrial chain."

"embedded itself serves to meet specific application needs. This flexible and tailor-made industry feature is worth learning from other industries. It is necessary to realize the design mode of customization on demand, whether from the definition or the whole design method." Guochunxue suggests so

explore the core of the industry

like the automotive industry, embedded software has a strong "joint effect", and its priority development will drive the development of surrounding related industries. At the same time, from the perspective of informatization, it will also drive these industries to realize the three modernizations (digitalization, intelligence and Networking), promote the upgrading of products, transform traditional industries, and realize the transformation from made in China to created in China. Despite this, the embedded industry chain is still facing the crisis of disconnection

first of all, a series of services from product research to production and later have not yet formed a systematic continuity. "China should establish the so-called 'incubator', which should be encouraged as a policy," guochunxue said. "This will save a lot of scientific research investment, and can be quickly productized, marketized and socialized."

secondly, the communication channels between upstream manufacturers, embedded software product manufacturers and end product manufacturers are not smooth, and market information is not available; Chip design, chip production and embedded product production are not closely integrated; Industrial standards are relatively lagging behind, multiple standards compete with each other, and the compatibility cost is too high, which has seriously affected the quality and efficiency of the entire industry. The existence of these breakpoints is undoubtedly fatal to embedded software with strong industrial linkage

therefore, it is urgent to integrate the industrial chain and strengthen the cooperation between the upstream and downstream of the whole industrial chain. At the same time, because the embedded system takes application as the core, the central processor has not formed a completely unified standard, unlike the general computer industry, it is easy to form a monopoly. It is difficult to monopolize and highly dispersed, which also gives China, which is slightly inferior in technology, talent, patents, capital and many other aspects, an opportunity to catch up with the world

pay attention to standards, encourage innovation in business models and business cooperation, form industrial alliances, and jointly promote industrial development. These measures are important means to build a harmonious industrial chain. In the whole embedded industry, it is impossible to promote the development of the whole industry by breaking through only one aspect. We must integrate the upstream and downstream industrial chain resources, straighten out the relationship between all parties, and form a joint force in order to truly fly over

find the guarantee of hardware

embedded system is an industry with a relatively close combination of software and hardware. It is meaningless to talk about hardware without software or software without hardware. The development of hardware is inseparable from software, and the development of software also depends on hardware

in order to vigorously develop the embedded software industry, we must pay attention to the supporting role of hardware to software. If there is no basic hardware support for the embedded software industry, it will still be difficult to get rid of the control of foreign invisible hands. It is hard to imagine that without the development of Intel, Microsoft would be today

SOC (systemonchip), which was produced in the mid-1990s, uses reuse technology for VLSI level IP cores with complex functions from a high starting point in terms of function, process and application technology. Because the VLSI level IP core is used as a component, the efficiency of design reuse is very high

when a large number of SOC research began in China, SIP (systeminpackage) has been popularized abroad. In the more than 20 years since the development of embedded system and single chip microcomputer in China, single chip microcomputer has changed from a concept to a widely used technology, and China is also speeding up to catch up with international advanced technology. However, from the perspective of practical application, China's current gap in theoretical research is narrowing, but the gap in the field of practical application is still very obvious, especially the single chip microcomputer is still dominated by the application of the original Intel series of systems, so it is difficult to see its own domestic achievements

China still has a long way to go to develop the embedded software industry. For China, which has a hardware foundation, it is a shortcut to make a big fuss in the field of chips. At the same time, it is also necessary to change the traditional concept in application innovation. Although the original innovation is very difficult for the field of single chip microcomputer, especially the innovation of basic hardware, which requires a lot of energy for the country, for enterprises, innovation is everywhere, and we should pay attention to the innovation of business models and applications. Germany does not have its own processor, but it is also a world power, which wins by application and business model innovation. Therefore, for enterprises engaged in the field of single chip microcomputer, they should strive to construct and improve all links of the single chip microcomputer industry chain and strive to maximize the profits of technology application. This is the best way for enterprises to grow and accumulate funds

the power of cultivating talents

embedded is a comprehensive application industry. Embedded technical talents need relatively longer practice to master enough skills, which requires more time and cost to accumulate enough professionals

although in recent years, the training of embedded software talents has accelerated, and the overall number has increased significantly compared with previous years, it still cannot keep up with the demand growth. At present, the cultivation of embedded talents mainly depends on Colleges and universities, as well as newly increased vocational schools. Because embedded software has significant application characteristics for specific industries, it is generally difficult for people just out of school to be familiar with the whole industry, application conditions and application needs in a short time, which leads to a dislocation in the time of talent cultivation output mechanism, To a certain extent, this greatly restricts the development of embedded software. Therefore, encouraging enterprises to cultivate talents themselves is also an important channel for talent output

at the same time, the structural contradiction of talents is also prominent. For a long time, in the embedded field, the talent structure has been "dumbbell shaped", and there is a lack of compound talents. Considering that the embedded technology in application has not changed greatly, as long as the personnel who already have electronic technology and single board computer and single chip microcomputer technology master the knowledge of integrated circuit and operating system on this basis, they can also master the development of embedded system quickly because they only install test equipment on the aircraft at first, which will also alleviate the pressure of talent demand to a certain extent

The R & D and application of embedded software have become the main force driving the rapid development of China's software industry. The combination of software and hardware and the vigorous development of embedded software have been the dominant choice, but some people believe that the characteristics of embedded software enterprises are limited and cannot be expanded and strengthened. "Why can't embedded software enterprises become bigger and stronger? ZTE and Huawei are good examples. Chinese enterprises still have great opportunities. With the clear identification of embedded software science, the improvement of policy support, the gradual improvement of industrial chain, the gradual improvement of talent training mechanism, and the specific needs of embedded software for specific industry applications, it is consistent with the actual situation in China (the biggest advantage of foreign software is versatility). Chinese embedded enterprises can find a unique way to realize localization and internationalization. " Guochun theory

it is also a common hardware stripping method:

stripping calculation is carried out according to the interdependent characteristics of embedded software and hardware, and the hardware cost and management cost in embedded software are removed. Software revenue = average ex factory price of the whole machine - (hardware cost + 10% hardware value-added + labor cost + period cost)

advantages: it can better reflect the actual situation of the enterprise, and the calculation is scientific and close to reality

disadvantages: complex calculation, weak operability, and lack of uniqueness

weight distribution method:

through the hardware stripping calculation formula,

software revenue = average ex factory price of the whole machine - (hardware cost + 10% hardware value-added + labor cost + period cost), carry out a weighted average distribution coefficient for each product, and then form a unified and standardized calculation weight

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